Sol de Janeiro Taps NWSL Players as Brand Ambassadors

Following the announcement of its multi-year partnership with the Washington Spirit of the National Women’s Soccer League (NWSL), Sol de Janeiro announced Washington Spirit and U.S. Women’s National Team players Trinity Rodman and Tara Rudd as its newest ambassadors.

They will debut the partnership by spotlighting the new Intense Perfume Mist.

As a brand rooted in uplifting women and encouraging them to embrace their most confident, unapologetic selves, Sol de Janeiro has long celebrated joy, individuality, and self-expression. 

Rodman and Rudd embody that spirit both on and off the field, bringing their individuality to the game while inspiring the next generation of women in sports.

Both Rodman and Rudd bring their unique energy and personal style to the world of Sol de Janeiro, embodying the spirit of the brand across its expansive body care and fragrance portfolio, including everything from the brand’s iconic Brazilian Bum Bum Cream to its beloved Cheirosa fragrance collection. 

Jordan Saxemard, Chief Executive Officer of Sol de Janeiro, commented:

“Trinity is redefining what it means to be a modern athlete. She competes with extraordinary intensity, but she never loses her joy, individuality, or sense of self… Tara brings an energy that is entirely her own, with an incredible confidence and versatility that comes through both on and off the field. We also loved the undeniable chemistry she shares with Trinity as a close friend and teammate.”

Rodman and Rudd (née McKeown) have been teammates since 2021, when both were drafted by the Washington Spirit in the first round of the 2021 NWSL Draft. 

The two players helped the Washington Spirit lift the NWSL Championship trophy that season, with Rodman also winning NWSL Rookie of the Year honors.

These partnerships mark a pivotal moment for Sol de Janeiro as the brand deepens its presence in women’s sports. 

The brand has its sights set on bringing beauty rituals into the world of sports in a way that feels authentic to a new generation of athletes and fans, and helping to shape this new era where beauty, sport, and self-expression intersect.